Ar Lena Richardson

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Ar Lena Richardson has more than fifteen years of experience in marketing, public relations, and web-based solutions. She is a two-time former Chief Operating Officer of the Black Athlete Sports Network (Blackathlete.com) located in New York City.  She utilized technology based strategies to establish talent acquisition, audience development, and ecommerce profit centers. She served as team publicist for the Regional Football League’s (RFL) Houston Outlaws.

She earned accolades as “most read” Society Editor for Houston Style Magazine. Richardson began her professional career with Arthur D. Little, Inc., the world’s oldest management and technology consulting firm. Richardson pioneered online data retrieval and EDI systems for research and communication capabilities for the Houston office.

She has served on the Board of Directors of numerous organizations, including The Children’s Museum, National Coalition of 100 Black Women, and Houston Association of Black Journalists. Richardson served as Vice President of the first Houston Black Public Relations Society.

Richardson holds a Bachelor of Science degree from Southern Methodist University in Dallas, Texas.  On November 22, 2010 she earned a MBA in Information Technology from Western International University. Her academic performance earned membership to three honor societies; Richardson will begin earning a doctoral degree in sports management from the United States Sports Academy in February 2011. She resides in Houston, Texas.

She has received three invitations to the White House from three United States Presidents representing the Democratic and Republican parties. Richardson currently serves on the Board of Directors of the Ryons Sports Association. She hosted a radio talk show, Deeper than the Game, on Spirit Quest Radio Network (spiritquestradio.com) every Friday at 6pm central, from April 2009 until April 2010. Richardson is a member of the Board of Directors for The Global Institute of Enterprise Development and serves on the Technology Committee.

The ar lena richardson agency (arlena.com) is a highly specialized sports management and technology consulting firm. The company has a proven track record for successfully using technology based strategies to help professional athletes, senior executives, and established e-corporations achieve and maintain a profitable real world and e-presence. The strategies and techniques are tailored to fit the personal and professional needs of each client. The company was founded in 1990.

Professional Sports Clients and Alignments
Abner Haynes, former Kansas City Chief, first American Football League (AFL) MVP and Rookie of the Year
Bubba McDowell, Former Houston Oiler and Carolina Panther
Marcus Robertson, Former Oiler, Titan, Seahawk; Current Tennessee Titan Coach
Patrick "Doc" Allen, Former Houston Oiler
Anthony Allen, Former Washington Redskin
Alonzo Highsmith, Former Oiler; Current Green Bay Packers Scout
Mel Farr, Detroit Lion and Hall of Famer
Warren Moon, NFL quarterback and Hall of Famer
Tony Dorsett, Former Dallas Cowboy Hall of Famer
Brent Boyd, Former Minnosota Viking; Current founder Dignityafterfootball
Legendary Steel Curtain and Super Bowl Champions; Mean Joe Green, LC Greenwood and the late Ernie Holmes and Dwight White
Johnny "The Jet” Rogers, Heisman Trophy Winner
Ricky "Action" Jackson, Former Texas Heavyweight Boxing Champion
Larry Holmes, Former World Heavyweight Boxing Champion
Keith Closs, Former L A Clipper and Harlem Globetrotter
Robert Reid, Former Houston Rocket
James ‘Mudcat” Grant, MLB Legend and Founder Black Aces
J. R. Richard, Legendary Houston Astros Pitcher
Monique "The Bus" Howard,  3x Women's Pro Football Super Bowl Champion
Cynthia Cooper, Former Houston Comet WNBA MVP
Yolande Moore, Former Houston Comet WNBA Champion
Al Rage Walker, Heavyweight Wrestling Champion
Carl Lewis, Track and Field Gold Medalist
Kevin Young, Track and Field Gold Medalist
Ron Freeman, Track and Field Gold Medalist
Joe DeLoach, Track and Field Gold Medalist
Roland Rogers, CEO Black Athlete Sports Network
Roy Foreman, George Foreman's brother and boxing promoter
(partial list)

Richardson has a long list of first:

First person in immediate family to earn a college degree

First person in family invited to the White House.; three invitations from both Bushs and Clinton

First African America, since integration, to graduate among the top 3 graduates earning the position of Historian of the Class of ’77 and ranked third in over 700 graduates.

First African American hired as Supervisor for Focus on Dallas, a market research firm.

Among first two African American’s promoted to Supervisor by Marketing and Research Counselors, Inc (MARC)

First and only African American hired by the Houston of Arthur D. Little, Inc., the world’s oldest management and technology consulting firm

First to carry a byline for “Strictly Personal,” a society column for Houston Newspages

First society editor for Houston Style Magazine

First person in City of Houston history to create a public relations agency of clients from the prism of sports

First and second Chief Operating Officer of Black Athlete Sports Network, a nine year old New York based corporation

First Vice-President of Houston Black Public Relations Society

First African American talk show host at Spirit Quest Radio Network

Richardson is also gearing up to launch smarter biometrics (smarterbiometrics.com) a wholesale and retail distributing company that provides fingerprint access control products.

Contact Information

 

 

 

 

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